ABOUT

INNOVATION & TRANSFORMATION

Michael Capiraso is a visionary, transformational leader whose results-driven focus and holistic team-building have delivered sustainable growth across sports, entertainment, and consumer goods brands. A dynamic and strategic executive, Michael led large-scale operational and brand building efforts at the NFL, Major League Baseball, Calvin Klein, Cole Haan, and WPP before ascending to his role as President & CEO of New York Road Runners (NYRR), organizers of the NYC Marathon.

 

Throughout his career, Michael has delivered impressive results through organic growth, acquisition and innovative marketing and technology, enhancing culture with forward-thinking programs and driving results via highly collaborative and diverse leadership teams.

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NEW YORK ROAD RUNNERS (NYRR)

MICHAEL CAPIRASO CAREER

Before joining NYRR, Michael led marketing, strategy, digital, creative and brand development efforts for Cole Haan as the company’s Chief Marketing Officer. Michael and his team developed a five-year multi-channel growth plan to double revenue that built upon synergies with Cole Haan’s parent company Nike and a robust crowdsourced community engagement effort, including the brand’s first-ever social media marketing campaign.

 

Prior to the Cole Haan, Michael was the North American CEO of WPP’s Prism, a strategic marketing agency (clients included AT&T, Coca Cola and the PGA), Vice President of Marketing and Executive Creative Director of the National Football League (under both Commissioners Tagliabue and Goodell).

 

He was responsible for the NFL’s 360-degree brand strategy and creative efforts while overseeing a comprehensive rebranding, driving $330 million in sponsor activation for Super Bowl XL. He also held leadership positions at Major League Baseball, and Calvin Klein, where he worked directly with Mr. Klein on groundbreaking advertising campaigns and product launches.

 

Michael has a proven track of building dynamic management teams, setting the vision and strategy and delivering record growth.

During Michael’s tenure at NYRR, the organization’s annual revenue nearly doubled to over $100,000,000; the number of participants in NYRR events, youth and community programming doubled to approximately 700,000; Michael was integral in establishing multi-year ($100M each) partnerships with TCS and New Balance; he developed the partnership with Trust for Public Land in NYC building playgrounds in schools in underserved communities; he opened the NYRR’s Run Center; he planned and implemented NYRR’s profitable virtual racing platform; and he played a vital role in the renovations of the office and warehouse to upgrade NYRR’s facilities to the state they are in today.

 

As President & CEO as well as Board member, he built a high-performing team and drove the professionalization of NYRR staff and operations resulting in the expansion and diversification of revenue streams. He initiated a comprehensive strategy and planning division and delivered expense reductions and company-wide efficiencies to offset significant infrastructure expensive increases. Under Michael’s leadership, NYRR solidified its position as the world’s largest Marathon and America’s premier participatory sports organization, with the highest revenue, membership and industry accolades. Michael established a mission-driven vision for the organization, focused on serving the running community. Michael embodies that mission himself, participating in 28 consecutive New York City Marathons while raising more than $100,000 for NYRR’s Team for Kids.

COMMUNITY IMPACT

During Michael’s tenure at NYRR, the organization’s annual revenue nearly doubled to over $100,000,000; the number of participants in NYRR events, youth and community programming doubled to approximately 700,000; Michael was integral in establishing multi-year partnerships with TCS and New Balance; he developed the partnership with Trust for Public Land in NYC building playgrounds in schools in underserved communities; he opened the NYRR’s Run Center; he planned and implemented NYRR’s profitable virtual racing platform; and he played a vital role in the renovations of the office and warehouse to upgrade NYRR’s facilities to the state they are in today. As President & CEO as well as Board member, he built a high-performing team and drove the professionalization of NYRR staff and operations resulting in the expansion and diversification of revenue streams. He initiated a comprehensive strategy and planning division and delivered expense reductions and company-wide efficiencies to offset significant infrastructure expensive increases. Under Michael’s leadership, NYRR solidified its position as the world’s largest Marathon and America’s premier participatory sports organization, with the highest revenue, membership and industry accolades. Michael established a mission-driven vision for the organization, focused on serving the running community. Michael embodies that mission himself, participating in 28 consecutive New York City Marathons while raising more than $100,000 for NYRR’s Team for Kids.