New York City marathon: Q&A with NYRR CEO and race director

Next Sunday, more than 50,000 people will gather on the Verrazano-Narrows Bridge in Staten Island, New York to begin the biggest annual event in the world of road racing: the New York City marathon.


Accounting for nearly 10% of all the U.S. marathon finishers in any given year, the race is put on by the not-for-profit New York Road Runners. But make no mistake: it’s big business. The event will be watched by tens of millions of people on television, and NYRR has big-name sponsors like Indian tech giant TCS, United Airlines, and Airbnb. Plus, as tens of thousands of runners descend on the city, the marathon also pumps hundreds of millions of dollars into the New York economy...


Read the full story here: https://fortune.com/2015/10/25/new-york-city-marathon/